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Cookie Policy

nākd. collects data to provide you a better browsing experience, to optimize our services and to present you relevant products and/or services that connect to your interests. This data may come in the form of cookies. Below we will explain how these cookies work and how you can configure them.

Given that these cookies may contain personal data, this cookie policy must be read together with our Privacy Policy.

What is a cookie?

A cookie is a small text file that is downloaded onto ‘terminal equipment’ (e.g. a computer or smartphone) when the user accesses a website. It allows the website to recognize that user’s device and store some information about the user’s preferences or past actions. The cookies on your computer or mobile device are managed by your web browser.

There are different types of cookies which can be used for numerous different purposes as well.

Hereafter we explain why and which cookies nākd. uses.

Why does nākd. use cookies?

nākd. uses cookies primarily to optimize your user experience and to improve the performance of its website. We use these cookies to tailor our website content to your personal needs and preferences. The purpose is to enable the site to remember your preferences (such as user preferences, language, etc.) for a certain period of time. That way, you don’t have to re-enter them when browsing around the site during the same visit.

In addition, we use cookies to map your browsing behavior (e.g. how you found our website or your browsing time on our website). Analytics data allow us to make improvements to our website if necessary and to meet your needs and preferences and those of other website users.

Which cookies does nākd. use?

Overview of strictly necessary cookies

Strictly necessary cookies are essential to ensure that our website functions correctly. They are necessary to provide an ‘information society service’ (e.g. a service over the internet) requested by you.

CookieNameExpiratoinPurpose
preferred_languagepreferred_language1 yearThe language that was proposed and accepted by the user
languagelanguage1 monthLast visited language of the user
 
Overview of functionality/preferences cookies

Functionality cookies are used to enhance the performance of a website. Without them, certain functions of the website may not be available. However, they are not vital for a website to run, but they allow to remember important information and user’s preferences.

CookieNameExpiratoinPurpose

cookie-agreed

cookie-agreed

100 days

Remembers what option the user selected in the cookie agreement

cookie-agreed-categories

cookie-agreed-categories

100 days

List of accepted cookie categories

cookie-agreed-version

cookie-agreed-version

100 days

Accepted version, used to detect if new agreements should be shown.

 
Overview of analytics/statistical/performance cookies

Analytics cookies are cookies that track how users navigate and interact with a website. The information collected is used to help the website owner improve the website.

CookieNameExpiratoinPurpose

_ga 

Google Analytics 

2 years

This cookie is used by Google Analytics to distinguish users.

_gat_gday_UA_ 

Google Analytics 

1 minute

This cookie is used by Google to throttle the request rate to Google's servers. 

_gid 

Google Analytics 

1 day

This cookie is used by Google Analytics to distinguish users. 

test_cookie 

Doubleclick 

15 minutes

This cookie is used to check if the user's browser supports cookies. 

YSC 

YouTube 

30 minutes

This cookie is set by the YouTube video service on pages with embedded YouTube video. 

OTZ 

Google Analytics 

1 month

This cookie is used by Google analytics to track website traffic information 

 
Overview of social media cookies
CookieNameExpiratoinPurpose

VISITOR_INFO1_LIVE

YouTube

This cookie is used to estimate the users’ bandwidth on pages with integrated YouTube videos.

5 months

IDE

Google Doubleclick

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

1 year

_pinterest_sess

Pinterest

These cookies allow users to share photos via Pinterest / the "Pin It" button, and Pinterest may collect electronic information about the use of their service.

1 year

_pinterest_cm

Pinterest

These cookies allow users to share photos via Pinterest / the "Pin It" button, and Pinterest may collect electronic information about the use of their service.

2 years

SIDCC

Google

This cookie is used as security measure to protect users data from unauthorised access.

6 months

SSID

YouTube

This cookie is used to play YouTube videos embedded on the website.

6 months

HSID

DoubleClick

The "HSID" cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.

1 year

SID

YouTube

This cookie is used to play YouTube videos embedded on the website.

2 years

SAPISID

YouTube

This cookie is used to play YouTube videos embedded on the website.

6 months

DV

YouTube

This cookie is used to play YouTube videos embedded on the website.

2 years

1P_JAR

Google

This cookie is used to give personalised ads on Google sites based on search interests and online interactions.

1 year

NID

Google Analytics

This cookie contains a unique ID used to remember your preferences

6 months

Managing your preferences

All common browsers allow you to check or indicate in their settings or options which cookies you allow. If you cannot find these settings, you can consult the help function of your browser.

Your browser allows you to check and delete the cookies currently installed on your computer, and to choose not to accept them in the future.


How to contact us?

If you have any questions on our use of cookies, you can contact us:

•    By post: Lotus Bakeries NV, Gentstraat 1, 9971 Lembeke (Belgium) 
•    By e-mail: dpr.corporate@lotusbakeries.com

This cookie policy supersedes all previous versions and is valid from November 2025. We reserve the right to make changes to and/or update this policy.